--- title: "Machine Learning Design Copenhagen — Blackbook" description: "From pattern recognition to personalisation. Blackbook designs user experiences that leverage machine learning to get smarter over time. Let's talk." canonical_url: https://www.blackbook.dk/en/services/machine-learning/ md_url: https://www.blackbook.dk/en/services/machine-learning/index.md language: en last_updated: 2026-09-07 --- # Machine Learning Design Copenhagen — Blackbook From pattern recognition to personalisation. Blackbook designs user experiences that leverage machine learning to get smarter over time. Let's talk. > Alternate (Danish): https://www.blackbook.dk/services/machine-learning/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: Machine learning design, ML UX, Predictive interfaces, Data-driven products > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/services/machine-learning/ ## Services — Machine learning User experiences that get smarter over time Blackbook designs products that get smarter over time. We work with machine learning in a design context – user experiences that leverage pattern recognition, personalisation and prediction to give the user better answers, faster. Machine learning here is not a method we use in our process – it is the technology we design for. We understand the possibilities and limitations of the models because we work with them daily. ## Intelligence the user can feel ### Machine learning integrated into the user experience ML-driven features are only valuable if the user understands and trusts them. A recommendation that seems random loses trust. A prediction without explanation creates unease. We design interfaces that make ML outputs understandable, transparent and useful – not just impressive. We work with the design patterns that make ML usable: trust markers, explanations, feedback loops that let the user correct the model, and graceful degradation when the model gets it wrong. ## From model to product We bridge the gap between what the data team delivers and what the user sees. An ML model is not a product – it is an ingredient. We design the product experience that wraps the model, gives it context and makes it usable for people who do not know what a model is. **What we deliver:** ML-driven user experiences · Personalisation · Recommendation systems · Predictive interfaces · Data visualisation · Feedback loops · Trust design · Explainable AI interfaces ## For products that learn We work with SaaS, fintech, pharma and companies that have ML capacity but lack the design expertise to make the technology usable and valuable for the end user. If you have ML capacity that needs to become a product users understand, [let's talk about your project](https://www.blackbook.dk/en/contact/). ## Selected cases Intelligent systems need understandable interfaces. ML-powered solutions designed for banking, pharma, and software, where predictions and automation become something users can trust. ### White-label Fintech Platform — Danske Bank - Designed a white-label version of Zenegy Financial Suite for Danske Bank's business customers – fully branded and scalable expense management. [Danske Bank — White-Label Solution](https://www.blackbook.dk/en/portfolio/danske-bank/) ### Attention Value & Sponsorship Platform — Valiyou - Lead Product Design for Valiyou – a SaaS platform turning attention value into measurable sponsorships for sports clubs, influencers and events. [Valiyou.com — Attention Value & Sponsorship Platform](https://www.blackbook.dk/en/portfolio/valiyou/) ### UX and design of fintech platform — Zenegy Framework - As Head of UX, UI & Design at Zenegy, I led UX strategy, design system, white-label framework and design teams across three countries. [Zenegy - Framework — Design UI / UX](https://www.blackbook.dk/en/portfolio/zenegy-framework/) ### SaaS product design for sponsorship platform — Valiyou.io - Lead Product Design for Valiyou.io – a data-driven SaaS platform turning attention value into measurable KPIs for sponsorships, sports clubs and events. [Valiyou.io — Increase the value of your sponsorships](https://www.blackbook.dk/en/portfolio/valiyou-io/) ### eDetailer and risk calculator — Bayer Xarelto - Designed iPad-based eDetailers and personalised portals with risk calculators for iOS and Android for Bayer's blockbuster product Xarelto. [Xarelto — Global web portal](https://www.blackbook.dk/en/portfolio/bayer-healthcare/) ## Related services ### AI Design & Intelligent Products — Blackbook - From conversational interfaces to AI-driven workflows. Blackbook designs and builds AI products that solve real problems. [AI Experiences](https://www.blackbook.dk/en/services/ai/) ### App Design for iOS & Android — Blackbook - From idea to App Store. Blackbook designs customer-facing apps for iOS, Android and web – AI-driven features and flows for daily use. [Apps](https://www.blackbook.dk/en/services/apps/) ### Data Visualization Design — Blackbook - From dashboards to real-time data. Blackbook designs data visualization where numbers become decisions. [Data Visualization](https://www.blackbook.dk/en/services/data-visualization/) ### Software & SaaS Design Agency Copenhagen — Blackbook - From complex interfaces to intuitive workflows. Blackbook designs software that makes advanced functionality accessible. [Software & SaaS Design](https://www.blackbook.dk/en/services/software/) ### FinTech Design Copenhagen — Blackbook - From payment platforms to compliance flows. Blackbook designs fintech products where trust and regulation are built into the design. [FinTech](https://www.blackbook.dk/en/services/fintech/) ### UX Research & Strategy Copenhagen — Blackbook - From user research to scoping. Blackbook delivers research and strategy that gives projects the right foundation from the start. [Research & Scoping](https://www.blackbook.dk/en/services/research-strategy/) ### AI Strategy & Advisory Copenhagen — Blackbook - From AI hype to roadmap. Blackbook advises on where AI creates real value – use cases, priorities and the path from pilot to product. [AI Strategy](https://www.blackbook.dk/en/services/ai-strategy/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)