--- title: "Pharma & MedTech Design Copenhagen — Blackbook" description: "From eDetailers to HCP portals. Blackbook designs digital solutions for pharma and MedTech with 13+ years of compliance-driven design. Let's talk." canonical_url: https://www.blackbook.dk/en/services/pharma/ md_url: https://www.blackbook.dk/en/services/pharma/index.md language: en last_updated: 2026-09-10 --- # Pharma & MedTech Design Copenhagen — Blackbook From eDetailers to HCP portals. Blackbook designs digital solutions for pharma and MedTech with 13+ years of compliance-driven design. Let's talk. > Alternate (Danish): https://www.blackbook.dk/services/pharma/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: Pharma design agency, Medtech UX, Healthcare design, Veeva > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/services/pharma/ ## Services — Pharma & MedTech Pharma & medtech design with compliance built in Blackbook designs digital solutions for pharma and MedTech that communicate precisely and credibly. We work with HCP portals, eDetailers, patient-facing apps and conference materials – always within the boundaries of medical compliance and with respect for the audience's expertise. AI is part of our pharma workflow – from personalised HCP content and machine learning-driven engagement analysis to automated adaptation of global master materials for local markets. ## Precision is not optional ### Design for pharma and MedTech that balances compliance and communication Pharma communication has no room for ambiguity. Every word, every visualisation and every interaction pattern must be defensible – medically, legally and ethically. That is not a constraint we design despite – it is a framework we design within, because precision and credibility are what make the communication effective. We have worked with global pharma brands for over 13 years and know the process: medical review, legal approval, MLR flows and the constraints that follow. We design materials that pass review the first time – not the third. ## Global masters, locally adapted Most pharma projects live across markets. We design global master eDetailers and template systems that can be localised quickly and consistently – without losing quality or compliance in translation. From interactive conference presentations to iPad-based sales tools: we build solutions that work in the reality they are used in – not just in a demo. **What we deliver:** eDetailers · HCP portals · Patient apps · Conference materials · Global master templates · Localisation kits · Interactive presentations · BI dashboards · CLM design ## For companies that save lives We work with global and Nordic pharma and MedTech companies – Bayer, Novo Nordisk, Pfizer, Merck, TEVA, Amgen, Eli Lilly, Ferring. These are brands where the designer must understand the domain, not just the discipline – and where the quality standard matches the product being delivered. If you have a pharma or MedTech project that needs design with domain depth, [let's talk about your project](https://www.blackbook.dk/en/contact/). ## Selected cases Healthcare is complicated, but the communication doesn't have to be. Years of work for global pharma companies have shaped everything from e-learning and eDetailers to patient apps, always within the industry's strict rules. ### EULAR conference website — Eli Lilly - Responsive conference site for EULAR on behalf of Eli Lilly – three sections with articles, quizzes and interviews, supported by banners and magazine ads. [Eli Lilly — Conference website](https://www.blackbook.dk/en/portfolio/lilly-eular-2016/) ### Pharma App for iOS and Android — Ferring Picoprep - Designed a native iOS and Android app for Ferring – treatment guide with nutrition info, medication schedule and push notifications for colonoscopy prep. [FERRING — Pharma app](https://www.blackbook.dk/en/portfolio/ferring/) ### iPad eDetailer for haemophilia treatment — NovoSeven - iPad eDetailer for Novo Nordisk's haemophilia medication NovoSeven with interactive HTML5 slides, video and tracking of physician attitudes to the product. [NovoSeven — eDetailer](https://www.blackbook.dk/en/portfolio/novoseven/) ### Global master eDetailer for physicians — Mirena - Designed the global master eDetailer for Bayer HealthCare's Mirena IUD – 6 tracks and 250+ interactive slides. [Mirena — Global Master - eDetailer](https://www.blackbook.dk/en/portfolio/mirena-bayer-healthcare/) ### eDetailer and risk calculator — Bayer Xarelto - Designed iPad-based eDetailers and personalised portals with risk calculators for iOS and Android for Bayer's blockbuster product Xarelto. [Xarelto — Global web portal](https://www.blackbook.dk/en/portfolio/bayer-healthcare/) ### eDetailer for MS treatment — Copaxone - Interactive eDetailer for Teva Pharmaceutical Copaxone – physicians compared their views against clinical studies and calculated patient sick day reduction. [Copaxone — eDetailer](https://www.blackbook.dk/en/portfolio/teva/) ### CLM Platform UX Redesign — Agnitio iPlanner - Redesigned Agnitio's CLM platform with calendar, Near Me lookup, dashboard and iTunes-inspired coverflow for eDetailers. [Agnitio - iPlanner — Closed loop marketing](https://www.blackbook.dk/en/portfolio/iplanner/) ### Analytics tool for pharma — Agnitio iStats - Designed the user interface and icon font for Agnitio's analytics software, helping pharma teams track eDetailer performance, sales and representatives. [Agnitio - iStats — Closed loop marketing](https://www.blackbook.dk/en/portfolio/agnitio-istats/) ### Fertility clinic learning tool — Merck Serono - Designed an interactive online visualisation tool for training physicians and nurses at fertility clinics for Merck Serono. [Merck Serono — eLearning](https://www.blackbook.dk/en/portfolio/merck-serono/) ### Haemophilia eDetailer for physicians — Novo Nordisk - Designed an unbranded iPad-based eDetailer for Novo Nordisk on joint problems in haemophilia patients. [Novo Nordisk — eDetailer](https://www.blackbook.dk/en/portfolio/novo-nordisk/) ### Insulin launch, strategy and pitch — Novo Nordisk - Fully integrated launch concept pitch for faster-acting insulin – eDetailer, landing page, trade show tabloid, newsletter, event mobile page and banners. [Novo Nordisk — Produkt lancering ](https://www.blackbook.dk/en/portfolio/novo-nordisk-faster-aspart/) ### Convention Toolbox iPad Software — Bayer - UX and design of iPad software for Bayer Healthcare – ePanels, HTML5 presentations and iPads at exhibition stands, plus Buzzer quizzes at congresses. [Convention Toolbox — Servicedesign](https://www.blackbook.dk/en/portfolio/bayer/) ## Related services ### eDetailer Design Agency Copenhagen — Blackbook - From interactive presentations to global master templates. Blackbook designs eDetailers for pharma and MedTech. [eDetailer](https://www.blackbook.dk/en/services/edetailer/) ### E-learning & Digital Courses — Blackbook - From course modules to interactive exercises. Blackbook designs e-learning people complete – not just click through. [eLearning](https://www.blackbook.dk/en/services/e-learning/) ### Corporate Website Design Copenhagen — Blackbook - From front page to careers page. Blackbook builds corporate websites that create trust – with a CMS your own team can update. [Corporate Websites](https://www.blackbook.dk/en/services/corporate-websites/) ### Web Portal Design & UX — Blackbook - From login environments to self-service. Blackbook designs web portals where structure carries the complexity. [Web Portals](https://www.blackbook.dk/en/services/web-portals/) ### UX Agency & Product Design Copenhagen — Blackbook - From user research and UX to a finished design system. Blackbook runs product design end to end – research, flows, UI and testing. [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/) ### Brochure Design Copenhagen — Blackbook - From catalogues to annual reports. Blackbook designs brochures and publications with editorial quality and brand consistency. [Brochures](https://www.blackbook.dk/en/services/brochures/) ### B2B Digital Agency Copenhagen — Blackbook - Digital agency specialised in B2B. Websites, platforms and sales tools for companies with complex products and long sales cycles. [B2B](https://www.blackbook.dk/en/services/b2b/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)