--- title: "UX Research & Strategy Copenhagen — Blackbook" description: "From user research to scoping. Blackbook delivers research and strategy that gives projects the right foundation from the start. Let's talk about yours." canonical_url: https://www.blackbook.dk/en/services/research-strategy/ md_url: https://www.blackbook.dk/en/services/research-strategy/index.md language: en last_updated: 2026-09-07 --- # UX Research & Strategy Copenhagen — Blackbook From user research to scoping. Blackbook delivers research and strategy that gives projects the right foundation from the start. Let's talk about yours. > Alternate (Danish): https://www.blackbook.dk/services/research-strategy/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: UX research, User research, Research & scoping, Digital strategy > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/services/research-strategy/ ## Services — Research & Scoping Research and strategy that give projects the right foundation Blackbook delivers the research and strategy that makes the rest of the project right. We work with user research, desk research, workshops and scoping – the phase that determines whether you build the right thing, not just build the thing right. AI is part of our research – from automated synthesis of qualitative interviews to pattern recognition in user data that reveals insights faster than manual analysis. ## The most expensive thing is building the wrong thing ### UX research and strategic design as foundation Most projects do not fail in development – they fail in the assumptions. A wrong assumption about the user, the market or the scope does not cost a week but an entire project. We invest the time it takes to understand the problem properly before we start solving it. User interviews, surveys, competitor analysis and stakeholder workshops are not a formality we run through. They are the work that shapes brief, requirements and priorities – and that ensures the design decisions afterwards rest on knowledge, not gut feeling. ## From insight to clear scope We do not deliver a report that ends in a drawer. We deliver a foundation: defined user groups, validated assumptions, a clear scope and a prioritised requirements specification your team can build on. Everything tied to data, not guesswork. **What we deliver:** User research · User interviews · Surveys · Desk research · Competitor analysis · Workshops & co-creation · Scoping & requirements · Personas · Strategic consulting ## For organisations that want to understand before they build We work with SaaS, fintech, enterprise and organisations facing complex decisions – and who know that the cheapest mistake is the one you discover before development starts. If you have a project that needs the right foundation, [let's talk about your project](https://www.blackbook.dk/en/contact/). ## Selected cases The best solutions start before the design. Research, analysis, and digital strategy for everyone from international organisations to local businesses. The foundation that makes the creative choices the right ones. ### Responsive eCommerce web design — Eye Copenhagen - Responsive e-commerce site for Eye Copenhagen with retailer directory and webshop – SEO-optimised platform that became the hub for all company activities. [Eye Copenhagen — e-Commerce](https://www.blackbook.dk/en/portfolio/eye-copenhagen/) ### Advertorial Campaign — Visit Norway — Blackbook - Creative Director on an integrated winter campaign for Visit Norway – billboards, TV, out-of-home, newspaper ads, banners and Facebook. [Visit Norway — Advertorial](https://www.blackbook.dk/en/portfolio/visit-norway-newspapers/) ### Nationwide outdoor campaign — Visit Norway - Designed Visit Norway's nationwide winter campaign with billboards, digital out-of-home, TV advertising and magazine placements. [Visit Norway — Out-of-home advertising](https://www.blackbook.dk/en/portfolio/visit-norway/) ### Responsive web design and social media — Rosengårdcentret - Responsive WordPress site for Rosengårdcentret with store directory, YouTube, Instagram and 3D animation videos for social media. [Rosengårdcentret — Webdesign](https://www.blackbook.dk/en/portfolio/rosengaardcentret/) ### Attention Value & Sponsorship Platform — Valiyou - Lead Product Design for Valiyou – a SaaS platform turning attention value into measurable sponsorships for sports clubs, influencers and events. [Valiyou.com — Attention Value & Sponsorship Platform](https://www.blackbook.dk/en/portfolio/valiyou/) ### Northern Lights advertorial campaign — Visit Norway - Designed an advertorial for a nationwide newspaper campaign for Visit Norway promoting Northern Norway as a northern lights destination. [Norge Nordlysets hjem — Advertorial](https://www.blackbook.dk/en/portfolio/norge-nordlysets-hjem/) ### HTML5 display banners — Google and AdForm - Design and production of animated HTML5 banners for Google and AdForm in formats including leaderboard, half page, wallpaper, top banner and mobile. [Display bannere — Web-Bannere](https://www.blackbook.dk/en/portfolio/display-bannere/) ### Visual identity and WordPress — Bistro Sorte Hest - CEO and Art Director for Bistro Sorte Hest. Designed logo, interior, WordPress site with table booking and social media for French bistro in Vesterbro. [Bistro Sorte Hest — Visuel identitet](https://www.blackbook.dk/en/portfolio/bistro-sorte-hest/) ### One-page Parallax Web Design — Fugmann - Designed and developed a responsive one-page parallax site for electrical company Fugmann – 100-year history, Facebook feed, video and case film. [Fugmann — Corporate website](https://www.blackbook.dk/en/portfolio/fugmann/) ### eDetailer and risk calculator — Bayer Xarelto - Designed iPad-based eDetailers and personalised portals with risk calculators for iOS and Android for Bayer's blockbuster product Xarelto. [Xarelto — Global web portal](https://www.blackbook.dk/en/portfolio/bayer-healthcare/) ### Video, brochures and banners — Bibelselskabet - Conceived and produced a refugee fundraising video for BogForum for the Bible Society – also designed brochures and banners for charitable campaigns. [Bibelselskabet — Fundraising video](https://www.blackbook.dk/en/portfolio/bibelselskabet/) ### Mobile-first eCommerce Platform — GoOrganic - Designed a one-page parallax eCommerce platform for GoOrganic's nutritional supplements with a Mobile First approach. [GoOrganic — eCommerce](https://www.blackbook.dk/en/portfolio/goorganic/) ### Responsive sustainable tourism web portal — UN - Responsive parallax site for the UN Centre for Sustainable Development with a carbon calculator, climate project overview and blog on sustainable tourism. [United Nations — Responsive webportal](https://www.blackbook.dk/en/portfolio/united-nations/) ### Typo3 website for 360° photography — Circleshot - Designed and developed a Typo3 CMS website to market Goecker's 360° photography system Circleshot with examples of 360° images across digital platforms. [Circleshot — Markedsførings website](https://www.blackbook.dk/en/portfolio/circleshot/) ### WordPress Site for Leadership Development — Alegria - WordPress site built from scratch for leadership development consultancy Alegria – design in browser, a one-page experience and a strong client reference. [Alegria — Wordpress webside](https://www.blackbook.dk/en/portfolio/alegria/) ### Corporate WordPress Site — Konsulenthuset Gunbak - Designed a corporate WordPress site for Svend Gunbak's consultancy with clients including Mærsk – authoritative expression for CEOs and board chairs. [Konsulenthuset Gunbak — Corporate website](https://www.blackbook.dk/en/portfolio/konsulenthuset-gunbak/) ## Related services ### Service Design Agency Copenhagen — Blackbook - From customer journey to service blueprint. Blackbook designs services that hold together across touchpoints, systems and channels. [Service Design](https://www.blackbook.dk/en/services/service-design/) ### UX Agency & Product Design Copenhagen — Blackbook - From user research and UX to a finished design system. Blackbook runs product design end to end – research, flows, UI and testing. [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/) ### SEO Agency Copenhagen — Blackbook - From technical SEO to content optimisation. Blackbook builds websites that rank with structured data, Core Web Vitals and lasting authority. [SEO · Search Engine Optimization](https://www.blackbook.dk/en/services/seo/) ### Branding & Visual Identity Studio Copenhagen — Blackbook - From name and logo to colour, type and digital expression. Blackbook creates branding and visual identities that hold together. [Branding & Visual Identity](https://www.blackbook.dk/en/services/branding/) ### Web Design Agency Copenhagen — Blackbook - From information architecture to finished website. Blackbook builds websites that unite brand, user experience and conversion. [Web Design](https://www.blackbook.dk/en/services/webdesign/) ### Creative Direction Copenhagen — Blackbook - From concept and campaign design to visual identity. Blackbook delivers creative direction for brands that want more than expected. [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) ### Website Redesign Agency Copenhagen — Blackbook - A new design without starting over. Blackbook redesigns websites with respect for what works – content and SEO carried over. [Website Redesign](https://www.blackbook.dk/en/services/website-redesign/) ### Information Architecture Agency Copenhagen — Blackbook - Blackbook puts content in order – information architecture and navigation where users find what they came for. [Information Architecture](https://www.blackbook.dk/en/services/information-architecture/) ### GEO Agency Copenhagen · Generative Engine Optimization — Blackbook - From search results to AI answers. Blackbook optimises websites for ChatGPT, AI Overviews and AI search – with documented results. [GEO · Generative Engine Optimization](https://www.blackbook.dk/en/services/geo/) ### AI Strategy & Advisory Copenhagen — Blackbook - From AI hype to roadmap. Blackbook advises on where AI creates real value – use cases, priorities and the path from pilot to product. [AI Strategy](https://www.blackbook.dk/en/services/ai-strategy/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)