--- title: "UX Agency & Product Design Copenhagen — Blackbook" description: "From user research and UX to a finished design system. Blackbook runs product design end to end – research, flows, UI and testing. Let's talk about yours." canonical_url: https://www.blackbook.dk/en/services/ux-product-design/ md_url: https://www.blackbook.dk/en/services/ux-product-design/index.md language: en last_updated: 2026-09-07 --- # UX Agency & Product Design Copenhagen — Blackbook From user research and UX to a finished design system. Blackbook runs product design end to end – research, flows, UI and testing. Let's talk about yours. > Alternate (Danish): https://www.blackbook.dk/services/ux-product-design/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: UX agency Copenhagen, UX design, Product design, User experience > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/services/ux-product-design/ ## Services — UX & Product Design Product design for complex digital products Blackbook designs digital products that balance complexity and clarity. We turn data-heavy platforms into intuitive experiences – the kind where the technology steps back and what matters gets room to breathe. We work the whole way from research to a finished design system, with AI woven into research and prototyping so we move faster from assumption to tested solution. ## Complexity is our home turf ### UX and product design for state-heavy platforms Most of our work lives in the complex: dashboards with a thousand states, financial flows with regulatory demands, B2B platforms where a wrong decision costs the user dearly. This is where good UX makes the biggest difference – and where mediocre UX does the most damage. User research and information architecture build the foundation; interaction design and prototypes make it concrete; a scalable design system with WCAG accessibility holds it together as the product grows. Every part connects to the next – and to the code, because we work close to engineering throughout. ## Design that lets what matters come forward Good design is as much about what you remove as what you add. We start by understanding users and the business goal – not with screens – and from there shape a solution where the essential stands clear and the rest recedes. We test assumptions early, while they're cheap to change, and move in layers toward the finished product – so the quality sits in every detail, not just the surface. **What we deliver:** UX research & user testing · Information architecture · Wireframes & prototypes · Interaction design · UI design · Design systems & DesignOps · WCAG accessibility · Developer handoff ## Built for products people trust We do our best work with SaaS, fintech, MedTech and pharma, e-commerce and luxury brands – fields where design has to balance user experience, business goals and technical reality, and where trust is the whole business. If you have a product, an idea or a challenge, [let's talk about your project](https://www.blackbook.dk/en/contact/). ## Selected cases User experiences shaped by three decades of practice, from online banking and insurance flows to design portals and booking. Designed around what people do, not what they say. ### White-label Fintech Platform — Danske Bank - Designed a white-label version of Zenegy Financial Suite for Danske Bank's business customers – fully branded and scalable expense management. [Danske Bank — White-Label Solution](https://www.blackbook.dk/en/portfolio/danske-bank/) ### Responsive eCommerce web design — Eye Copenhagen - Responsive e-commerce site for Eye Copenhagen with retailer directory and webshop – SEO-optimised platform that became the hub for all company activities. [Eye Copenhagen — e-Commerce](https://www.blackbook.dk/en/portfolio/eye-copenhagen/) ### Pharma App for iOS and Android — Ferring Picoprep - Designed a native iOS and Android app for Ferring – treatment guide with nutrition info, medication schedule and push notifications for colonoscopy prep. [FERRING — Pharma app](https://www.blackbook.dk/en/portfolio/ferring/) ### Gamified product launch campaign — American Spirit - Gamified internal campaign for JTI's American Spirit launch in 7/11 – app with quizzes, videos and a competition for store staff to win a trip to Santa Fe. [American Spirit — Launch at 7/11](https://www.blackbook.dk/en/portfolio/jti/) ### Attention Value & Sponsorship Platform — Valiyou - Lead Product Design for Valiyou – a SaaS platform turning attention value into measurable sponsorships for sports clubs, influencers and events. [Valiyou.com — Attention Value & Sponsorship Platform](https://www.blackbook.dk/en/portfolio/valiyou/) ### Buy Local web portal and UX — MobilePay - UX and design of web portal for the Buy Local campaign by Marketsquare and MobilePay. Find offers, events and shops in your city at prisdinby.dk. [MobilePay — køb lokalt](https://www.blackbook.dk/en/portfolio/saet-pris-paa-din-by-koeb-lokalt/) ### UX and design of fintech platform — Zenegy Framework - As Head of UX, UI & Design at Zenegy, I led UX strategy, design system, white-label framework and design teams across three countries. [Zenegy - Framework — Design UI / UX](https://www.blackbook.dk/en/portfolio/zenegy-framework/) ### Responsive site and design guidelines — Coverwise - Designed a responsive website and simple checkout flow for Coverwise's Danish travel insurance launch. [Coverwise — eCommerce](https://www.blackbook.dk/en/portfolio/coverwise/) ### SaaS product design for sponsorship platform — Valiyou.io - Lead Product Design for Valiyou.io – a data-driven SaaS platform turning attention value into measurable KPIs for sponsorships, sports clubs and events. [Valiyou.io — Increase the value of your sponsorships](https://www.blackbook.dk/en/portfolio/valiyou-io/) ### Global master eDetailer for physicians — Mirena - Designed the global master eDetailer for Bayer HealthCare's Mirena IUD – 6 tracks and 250+ interactive slides. [Mirena — Global Master - eDetailer](https://www.blackbook.dk/en/portfolio/mirena-bayer-healthcare/) ### eDetailer and risk calculator — Bayer Xarelto - Designed iPad-based eDetailers and personalised portals with risk calculators for iOS and Android for Bayer's blockbuster product Xarelto. [Xarelto — Global web portal](https://www.blackbook.dk/en/portfolio/bayer-healthcare/) ### Mobile-first eCommerce Platform — GoOrganic - Designed a one-page parallax eCommerce platform for GoOrganic's nutritional supplements with a Mobile First approach. [GoOrganic — eCommerce](https://www.blackbook.dk/en/portfolio/goorganic/) ### Configurator UI/UX — Unidrain Modul 1100 - Designed the UI for Unidrain's Modul 1100 configurator – used by architects to visualise and calculate wet environments and generate order lists. [UNIDRAIN — Servicedesign](https://www.blackbook.dk/en/portfolio/unidrain-modul-1100-konfiguratoren/) ### Campaign Site for Henning Koppel's 90th — Georg Jensen - Campaign website and web banners for Georg Jensen's tribute to Henning Koppel on his 90th birthday – spanning watches, jewellery and silver pitchers. [Henning Koppel — Campaign website](https://www.blackbook.dk/en/portfolio/georg-jensen/) ### Portal redesign — Nordea Private Banking - Designed page templates, a podcast player and colour palette for Nordea Private Banking – based on the bank's design manual, with testimonial sections. [Privat Banking — Webportal](https://www.blackbook.dk/en/portfolio/nordea-privatbanking/) ### CLM Platform UX Redesign — Agnitio iPlanner - Redesigned Agnitio's CLM platform with calendar, Near Me lookup, dashboard and iTunes-inspired coverflow for eDetailers. [Agnitio - iPlanner — Closed loop marketing](https://www.blackbook.dk/en/portfolio/iplanner/) ### Analytics tool for pharma — Agnitio iStats - Designed the user interface and icon font for Agnitio's analytics software, helping pharma teams track eDetailer performance, sales and representatives. [Agnitio - iStats — Closed loop marketing](https://www.blackbook.dk/en/portfolio/agnitio-istats/) ### Fertility clinic learning tool — Merck Serono - Designed an interactive online visualisation tool for training physicians and nurses at fertility clinics for Merck Serono. [Merck Serono — eLearning](https://www.blackbook.dk/en/portfolio/merck-serono/) ### Haemophilia eDetailer for physicians — Novo Nordisk - Designed an unbranded iPad-based eDetailer for Novo Nordisk on joint problems in haemophilia patients. [Novo Nordisk — eDetailer](https://www.blackbook.dk/en/portfolio/novo-nordisk/) ### Typo3 website for 360° photography — Circleshot - Designed and developed a Typo3 CMS website to market Goecker's 360° photography system Circleshot with examples of 360° images across digital platforms. [Circleshot — Markedsførings website](https://www.blackbook.dk/en/portfolio/circleshot/) ### Interactive shop facade in HD — Studievalg - Designed and developed an interactive touch facade application in full HD for Studievalg on Købmagergade. [Studievalg — Interactive Storefront](https://www.blackbook.dk/en/portfolio/studievalg/) ### Multinational Typo3 portal in 10 languages — Unidrain - Designed and developed a Typo3 portal in 10 languages for Unidrain – showroom, news, manuals and the Modul 1100 configurator for bathroom architects worldwide. [Unidrain — Global website](https://www.blackbook.dk/en/portfolio/unidrain/) ### Banking UX & Landing Page Design — Nets & Ekspres Bank - Banking UX and landing page design for Ekspres Bank and Nets: loan calculator with instant monthly payment and self-service Betalingsservice entry. [Customer onboarding — Landing page / Cover page](https://www.blackbook.dk/en/portfolio/customer-onboarding-banking/) ### UX and mobile-optimised redesign — Sweetdeal - Redesigned Sweetdeal's website in lighter tones with optimised mobile purchase flow. Programmed a banner package for the Sweetmarket and Sweetbox launch. [Sweetdeal — Redesign af website](https://www.blackbook.dk/en/portfolio/sweetdeal/) ### WordPress Site for Leadership Development — Alegria - WordPress site built from scratch for leadership development consultancy Alegria – design in browser, a one-page experience and a strong client reference. [Alegria — Wordpress webside](https://www.blackbook.dk/en/portfolio/alegria/) ### Responsive travel universe, pitch — NOVASOL - Responsive web concept for NOVASOL with travel categories like ski, beach and fishing – shifting from a booking engine to an inspiration platform. [NOVASOL — Responsive website - pitch](https://www.blackbook.dk/en/portfolio/novasol/) ### Responsive Portal Redesign, Pitch — Oister - Responsive redesign of Oister's portal – tighter visual direction and a consistent user experience across devices. [Oister — Responsive Webdesign - pitch](https://www.blackbook.dk/en/portfolio/oister/) ### Convention Toolbox iPad Software — Bayer - UX and design of iPad software for Bayer Healthcare – ePanels, HTML5 presentations and iPads at exhibition stands, plus Buzzer quizzes at congresses. [Convention Toolbox — Servicedesign](https://www.blackbook.dk/en/portfolio/bayer/) ### Corporate WordPress Site — Konsulenthuset Gunbak - Designed a corporate WordPress site for Svend Gunbak's consultancy with clients including Mærsk – authoritative expression for CEOs and board chairs. [Konsulenthuset Gunbak — Corporate website](https://www.blackbook.dk/en/portfolio/konsulenthuset-gunbak/) ### Product Catalogue Design — DanLamp - Designed the product catalogue for DanLamp – Denmark's only manufacturer of incandescent bulbs. Classic craftsmanship with strong photography. [DanLamp — Corporate website](https://www.blackbook.dk/en/portfolio/danlamp/) ### UX for advertising portal — Berlingske Media - Designed the navigation structure for Berlingske Media's advertising portal – one entry point across Berlingske, B.T., Weekendavisen and MetroExpress MX. [Berlingske Media — UX (User eXperience)](https://www.blackbook.dk/en/portfolio/berlingske-media-annoncering/) ### UX & Web Design for School Library System — Dantek - Designed web portals and UX for Dantek BiblioMatik – online library solution for primary school learning centres. [Dantek — Library Solutions](https://www.blackbook.dk/en/portfolio/dantek/) ## Related services ### App Design for iOS & Android — Blackbook - From idea to App Store. Blackbook designs customer-facing apps for iOS, Android and web – AI-driven features and flows for daily use. [Apps](https://www.blackbook.dk/en/services/apps/) ### Web Design Agency Copenhagen — Blackbook - From information architecture to finished website. Blackbook builds websites that unite brand, user experience and conversion. [Web Design](https://www.blackbook.dk/en/services/webdesign/) ### Service Design Agency Copenhagen — Blackbook - From customer journey to service blueprint. Blackbook designs services that hold together across touchpoints, systems and channels. [Service Design](https://www.blackbook.dk/en/services/service-design/) ### Design Systems for Digital Products — Blackbook - From components and tokens to documentation. Blackbook builds design systems that keep products consistent at scale. [Design Systems](https://www.blackbook.dk/en/services/design-systems/) ### UX Research & Strategy Copenhagen — Blackbook - From user research to scoping. Blackbook delivers research and strategy that gives projects the right foundation from the start. [Research & Scoping](https://www.blackbook.dk/en/services/research-strategy/) ### Web Accessibility & WCAG 2.2 Design — Blackbook - Contrast ratios, target sizes and WCAG 2.2 as design decisions – not patches. Blackbook designs accessible websites that pass the audit. [WCAG · Accessibility](https://www.blackbook.dk/en/services/accessibility/) ### AI Design & Intelligent Products — Blackbook - From conversational interfaces to AI-driven workflows. Blackbook designs and builds AI products that solve real problems. [AI Experiences](https://www.blackbook.dk/en/services/ai/) ### Data Visualization Design — Blackbook - From dashboards to real-time data. Blackbook designs data visualization where numbers become decisions. [Data Visualization](https://www.blackbook.dk/en/services/data-visualization/) ### Website Redesign Agency Copenhagen — Blackbook - A new design without starting over. Blackbook redesigns websites with respect for what works – content and SEO carried over. [Website Redesign](https://www.blackbook.dk/en/services/website-redesign/) ### Information Architecture Agency Copenhagen — Blackbook - Blackbook puts content in order – information architecture and navigation where users find what they came for. [Information Architecture](https://www.blackbook.dk/en/services/information-architecture/) ### AI Strategy & Advisory Copenhagen — Blackbook - From AI hype to roadmap. Blackbook advises on where AI creates real value – use cases, priorities and the path from pilot to product. [AI Strategy](https://www.blackbook.dk/en/services/ai-strategy/) ### Conversion Rate Optimization Agency Copenhagen — Blackbook - From visit to action. Blackbook optimises flows, forms and checkout with data and testing – design that converts without tricks. [Conversion Rate Optimization](https://www.blackbook.dk/en/services/conversion-optimization/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)