--- title: "Web Design Agency Copenhagen — Blackbook" description: "From information architecture to finished website. Blackbook builds websites that unite brand, user experience and conversion. Let's talk about yours." canonical_url: https://www.blackbook.dk/en/services/webdesign/ md_url: https://www.blackbook.dk/en/services/webdesign/index.md language: en last_updated: 2026-09-07 --- # Web Design Agency Copenhagen — Blackbook From information architecture to finished website. Blackbook builds websites that unite brand, user experience and conversion. Let's talk about yours. > Alternate (Danish): https://www.blackbook.dk/services/webdesign/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: Web design agency Copenhagen, Web design, Website design, Responsive design > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/services/webdesign/ ## Services — Web Design Websites with your brand in focus Blackbook builds websites that work as hard as they look. We design and develop sites, portals and platforms where brand, user experience and conversion work together – not against each other. AI is woven into our production – from content structuring and image optimisation to code generation that shortens the path from design to live site. ## Beautiful is not enough – it has to perform ### Web design that unites brand and conversion A beautiful website that doesn't convert is decoration. An ugly website that converts is a compromise. We design sites that do both – because visual quality and technical performance are not opposites, but two sides of the same decision. We work from information architecture and wireframes to the finished visual design and frontend implementation. CMS integration, performance and WCAG accessibility are not bolted on afterwards – they're built in from the start. ## Fast, accessible, built to last We build with modern technology – Next.js, headless CMS, scalable architecture – because speed and maintainability determine whether a site still works in two years. A website that is slow, locked to one vendor or impossible to update is more expensive than it was to build. Responsive design, structured data and Core Web Vitals are not buzzwords we mention in proposals – they are the standard we deliver to. **What we deliver:** Corporate websites · Landing pages · Portals & platforms · eCommerce · Responsive design · CMS integration · Frontend development · SEO & structured data · WCAG accessibility ## For brands that want more than a template We do our best work with companies that need a site reflecting their level of ambition – pharma, luxury brands, B2B SaaS and eCommerce. Not templates with a logo on top, but solutions designed and built for purpose. If you need a website that matches your ambitions, [let's talk about your project](https://www.blackbook.dk/en/contact/). ## Selected cases It takes more than a beautiful surface. Three decades of websites for everyone from banks and pharma companies to culture and fashion brands, with considered UX, sharp identity, and craftsmanship that lasts. ### EULAR conference website — Eli Lilly - Responsive conference site for EULAR on behalf of Eli Lilly – three sections with articles, quizzes and interviews, supported by banners and magazine ads. [Eli Lilly — Conference website](https://www.blackbook.dk/en/portfolio/lilly-eular-2016/) ### Digital identity and tagline — Lyngby Storcenter - Redesigned Lyngby Storcenter's digital identity, reskinned the website, and created the centre's new tagline "Vi gør os umage". [Lyngby Storcenter — Digital Identity](https://www.blackbook.dk/en/portfolio/lyngbystorcenter/) ### Responsive eCommerce web design — Eye Copenhagen - Responsive e-commerce site for Eye Copenhagen with retailer directory and webshop – SEO-optimised platform that became the hub for all company activities. [Eye Copenhagen — e-Commerce](https://www.blackbook.dk/en/portfolio/eye-copenhagen/) ### Responsive web design and social media — Rosengårdcentret - Responsive WordPress site for Rosengårdcentret with store directory, YouTube, Instagram and 3D animation videos for social media. [Rosengårdcentret — Webdesign](https://www.blackbook.dk/en/portfolio/rosengaardcentret/) ### Buy Local web portal and UX — MobilePay - UX and design of web portal for the Buy Local campaign by Marketsquare and MobilePay. Find offers, events and shops in your city at prisdinby.dk. [MobilePay — køb lokalt](https://www.blackbook.dk/en/portfolio/saet-pris-paa-din-by-koeb-lokalt/) ### Visual identity and marketing — Zenegy Brand - Owned Zenegy's full digital footprint: logo, brand guidelines, app icons, website, Mailchimp templates, PowerPoint and video for social media and fairs. [Zenegy - Brand — Corporate identity](https://www.blackbook.dk/en/portfolio/zenegy/) ### Responsive site and design guidelines — Coverwise - Designed a responsive website and simple checkout flow for Coverwise's Danish travel insurance launch. [Coverwise — eCommerce](https://www.blackbook.dk/en/portfolio/coverwise/) ### WordPress site and brand identity — Marketsquare - Designed a responsive WordPress site for advertising agency Marketsquare using "design in browser" – landing pages, banners and SEO for Markedsføring.dk. [Marketsquare — Webdesign](https://www.blackbook.dk/en/portfolio/marketsquare/) ### eCommerce redesign of product grid — Pandora - Redesigned Pandora's homepage, navigation and product display – changed grid from 4 to 3 vertical products, significantly increasing jewellery visibility. [Pandora — eCommerce - pitch](https://www.blackbook.dk/en/portfolio/pandora/) ### Visual identity and WordPress — Bistro Sorte Hest - CEO and Art Director for Bistro Sorte Hest. Designed logo, interior, WordPress site with table booking and social media for French bistro in Vesterbro. [Bistro Sorte Hest — Visuel identitet](https://www.blackbook.dk/en/portfolio/bistro-sorte-hest/) ### CSS re-skinning and UX — Dansk Tandforsikring - Re-skinning of Dansk Tandforsikring's WordPress site via CSS – tightened the UX and sourced visual imagery for the brand without touching the structure. [Dansk Tand Forsikring — Re-skinning website](https://www.blackbook.dk/en/portfolio/dansk-tand-forsikring/) ### Visual identity for Berlingske Media — GodtTip - Created the visual identity for GodtTip – Berlingske Media's permission email database. Logo, colours, typography and a full communications concept. [Godt Tip — Visuel identitet](https://www.blackbook.dk/en/portfolio/godt-tip/) ### Responsive web design and video — Integral - Responsive website for communications agency Integral – concept, front end, homepage video and case film production handled from start to finish. [Integral — Corporate website](https://www.blackbook.dk/en/portfolio/integral/) ### One-page Parallax Web Design — Fugmann - Designed and developed a responsive one-page parallax site for electrical company Fugmann – 100-year history, Facebook feed, video and case film. [Fugmann — Corporate website](https://www.blackbook.dk/en/portfolio/fugmann/) ### eDetailer and risk calculator — Bayer Xarelto - Designed iPad-based eDetailers and personalised portals with risk calculators for iOS and Android for Bayer's blockbuster product Xarelto. [Xarelto — Global web portal](https://www.blackbook.dk/en/portfolio/bayer-healthcare/) ### Corporate Web Design & SEO in Typo3 — Gaggenau - SEO-optimised portal for Gaggenau with exclusive product presentations, showroom overview and news – a digital expression matching the brand's prestige. [Gaggenau — Corporate website](https://www.blackbook.dk/en/portfolio/gaggenau/) ### Mobile-first eCommerce Platform — GoOrganic - Designed a one-page parallax eCommerce platform for GoOrganic's nutritional supplements with a Mobile First approach. [GoOrganic — eCommerce](https://www.blackbook.dk/en/portfolio/goorganic/) ### Responsive webshop and UX — Thiele Optik - Responsive webshop for Thiele, Denmark's oldest optician chain, with search by gender, brand and style plus vision test booking as a conversion driver. [Thiele — Responsive webshop - pitch](https://www.blackbook.dk/en/portfolio/thiele/) ### Viral web portal with cocktail game — Havana Club - Designed a Typo3 portal for Havana Club with a cocktail mixing game, a competition to win a trip to Cuba and photo galleries from nightclub events. [Havana Club — Corporate website](https://www.blackbook.dk/en/portfolio/havana-club/) ### Configurator UI/UX — Unidrain Modul 1100 - Designed the UI for Unidrain's Modul 1100 configurator – used by architects to visualise and calculate wet environments and generate order lists. [UNIDRAIN — Servicedesign](https://www.blackbook.dk/en/portfolio/unidrain-modul-1100-konfiguratoren/) ### Campaign Site for Henning Koppel's 90th — Georg Jensen - Campaign website and web banners for Georg Jensen's tribute to Henning Koppel on his 90th birthday – spanning watches, jewellery and silver pitchers. [Henning Koppel — Campaign website](https://www.blackbook.dk/en/portfolio/georg-jensen/) ### Portal redesign — Nordea Private Banking - Designed page templates, a podcast player and colour palette for Nordea Private Banking – based on the bank's design manual, with testimonial sections. [Privat Banking — Webportal](https://www.blackbook.dk/en/portfolio/nordea-privatbanking/) ### Responsive sustainable tourism web portal — UN - Responsive parallax site for the UN Centre for Sustainable Development with a carbon calculator, climate project overview and blog on sustainable tourism. [United Nations — Responsive webportal](https://www.blackbook.dk/en/portfolio/united-nations/) ### Responsive web design and social media — Terndrup's - Designed a responsive website for catering and events agency Terndrup's with a clean design and integration with Facebook, Instagram and Pinterest. [Terndrup's — Visuel identitet](https://www.blackbook.dk/en/portfolio/terndrups/) ### Pro-bono web design — Den Frie Juicebar - Pro-bono web design for Den Frie Juicebar in Copenhagen with menus, map and integrated Instagram feed. [Den Fri Juicebar — Company website](https://www.blackbook.dk/en/portfolio/den-fri-juicebar/) ### Portfolio website in Typo3 — Per Arnoldi - Portfolio website for Danish modernist Per Arnoldi – tight layout and classic Frutiger typeface designed according to the artist's own principles. [Per Arnoldi — Personal website](https://www.blackbook.dk/en/portfolio/per-arnoldi/) ### Web design with social feeds — Rialto Teatret - Designed a website for Rialto Teatret with social feeds from YouTube, Facebook, Instagram and Twitter, plus production overview and ticket booking. [Rialto:Teatret — Umbraco website](https://www.blackbook.dk/en/portfolio/rialtoteatret/) ### Digital Marketing & Campaign Design — Anthill Agency - Designed newsletter campaigns, campaign website and LinkedIn profile for Anthill Agency – pharma communications agency and subsidiary of Agnitio. [Anthill agency — Markedsføring](https://www.blackbook.dk/en/portfolio/anthill-agency/) ### Typo3 website for 360° photography — Circleshot - Designed and developed a Typo3 CMS website to market Goecker's 360° photography system Circleshot with examples of 360° images across digital platforms. [Circleshot — Markedsførings website](https://www.blackbook.dk/en/portfolio/circleshot/) ### IT security landing page — Microsoft Forefront - Designed an open source CMS landing page with Flash intro for IT security software Microsoft Forefront. [Microsoft — Landingpage](https://www.blackbook.dk/en/portfolio/microsoft/) ### Multinational Typo3 portal in 10 languages — Unidrain - Designed and developed a Typo3 portal in 10 languages for Unidrain – showroom, news, manuals and the Modul 1100 configurator for bathroom architects worldwide. [Unidrain — Global website](https://www.blackbook.dk/en/portfolio/unidrain/) ### Banking UX & Landing Page Design — Nets & Ekspres Bank - Banking UX and landing page design for Ekspres Bank and Nets: loan calculator with instant monthly payment and self-service Betalingsservice entry. [Customer onboarding — Landing page / Cover page](https://www.blackbook.dk/en/portfolio/customer-onboarding-banking/) ### Product website — Holmegaard Perfection - Designed and developed the product website for Holmegaard's Perfection glassware series in Typo3 CMS. [Holmegaard — Webdesign](https://www.blackbook.dk/en/portfolio/holmegaard/) ### Product Catalogue in Typo3 for Ifö — Max Sibbern - Typo3 portal for Max Sibbern with 30,000+ Ifö products from Sweden – including wish lists, advanced search and an installer tool with spare parts lists. [Max Sibbern — Online catalog](https://www.blackbook.dk/en/portfolio/max-sibbern/) ### Campaign site with Schweppes sponsor — BMW MINI - Designed a campaign website for Jan Nygaard and the era's most exciting MINI at Magasin's Friday Bar on Kongens Nytorv. [BMW - Mini — Landing page](https://www.blackbook.dk/en/portfolio/bmw-mini/) ### Milk activation at Kvickly, pitch — Arla - Pitched strategy and creative concept for activating milk at Kvickly with a focus on inspiration and sales. [Arla Mælk - Pitch — Activation](https://www.blackbook.dk/en/portfolio/arla-maelk/) ### Nature-inspired responsive redesign — Skov & Land - Responsive redesign for the Danish Forest and Landscape Engineers – flat design in natural colours with news, events, courses and member content. [Skov & Land — Redesign af website](https://www.blackbook.dk/en/portfolio/skov-land/) ### UX and mobile-optimised redesign — Sweetdeal - Redesigned Sweetdeal's website in lighter tones with optimised mobile purchase flow. Programmed a banner package for the Sweetmarket and Sweetbox launch. [Sweetdeal — Redesign af website](https://www.blackbook.dk/en/portfolio/sweetdeal/) ### WordPress Site for Leadership Development — Alegria - WordPress site built from scratch for leadership development consultancy Alegria – design in browser, a one-page experience and a strong client reference. [Alegria — Wordpress webside](https://www.blackbook.dk/en/portfolio/alegria/) ### Responsive travel universe, pitch — NOVASOL - Responsive web concept for NOVASOL with travel categories like ski, beach and fishing – shifting from a booking engine to an inspiration platform. [NOVASOL — Responsive website - pitch](https://www.blackbook.dk/en/portfolio/novasol/) ### Responsive Portal Redesign, Pitch — Oister - Responsive redesign of Oister's portal – tighter visual direction and a consistent user experience across devices. [Oister — Responsive Webdesign - pitch](https://www.blackbook.dk/en/portfolio/oister/) ### Insulin launch, strategy and pitch — Novo Nordisk - Fully integrated launch concept pitch for faster-acting insulin – eDetailer, landing page, trade show tabloid, newsletter, event mobile page and banners. [Novo Nordisk — Produkt lancering ](https://www.blackbook.dk/en/portfolio/novo-nordisk-faster-aspart/) ### Corporate WordPress Site — Konsulenthuset Gunbak - Designed a corporate WordPress site for Svend Gunbak's consultancy with clients including Mærsk – authoritative expression for CEOs and board chairs. [Konsulenthuset Gunbak — Corporate website](https://www.blackbook.dk/en/portfolio/konsulenthuset-gunbak/) ### Viral marketing for Bibelselskabet — Noah's Ark - Newspaper wrap for Kristligt Dagblad and responsive website for Noah's Ark. A photo in front of Amalienborg went viral and reached 100,000+ on Facebook. [Noas Ark — Photo shoot](https://www.blackbook.dk/en/portfolio/bibelselskabet-noas-ark/) ### Product Catalogue Design — DanLamp - Designed the product catalogue for DanLamp – Denmark's only manufacturer of incandescent bulbs. Classic craftsmanship with strong photography. [DanLamp — Corporate website](https://www.blackbook.dk/en/portfolio/danlamp/) ### UX & Web Design for School Library System — Dantek - Designed web portals and UX for Dantek BiblioMatik – online library solution for primary school learning centres. [Dantek — Library Solutions](https://www.blackbook.dk/en/portfolio/dantek/) ## Related services ### Creative Direction Copenhagen — Blackbook - From concept and campaign design to visual identity. Blackbook delivers creative direction for brands that want more than expected. [Creative Direction](https://www.blackbook.dk/en/services/creative-direction/) ### eCommerce Design Copenhagen — Blackbook - From product presentation to checkout flow. Blackbook designs webshops and retail platforms that convert without compromising the brand. [eCommerce](https://www.blackbook.dk/en/services/ecommerce/) ### AI Design & Intelligent Products — Blackbook - From conversational interfaces to AI-driven workflows. Blackbook designs and builds AI products that solve real problems. [AI Experiences](https://www.blackbook.dk/en/services/ai/) ### SEO Agency Copenhagen — Blackbook - From technical SEO to content optimisation. Blackbook builds websites that rank with structured data, Core Web Vitals and lasting authority. [SEO · Search Engine Optimization](https://www.blackbook.dk/en/services/seo/) ### UX Research & Strategy Copenhagen — Blackbook - From user research to scoping. Blackbook delivers research and strategy that gives projects the right foundation from the start. [Research & Scoping](https://www.blackbook.dk/en/services/research-strategy/) ### Branding & Visual Identity Studio Copenhagen — Blackbook - From name and logo to colour, type and digital expression. Blackbook creates branding and visual identities that hold together. [Branding & Visual Identity](https://www.blackbook.dk/en/services/branding/) ### Landing Page Design That Converts — Blackbook - From campaign page to product page. Blackbook designs landing pages with one message and one goal that convert, not distract. [Landing Pages](https://www.blackbook.dk/en/services/landing-pages/) ### Campaign Website Design — Blackbook - From microsites to digital brand experiences. Blackbook designs campaign sites that hit immediately and stick. [Campaign Sites](https://www.blackbook.dk/en/services/campaign-sites/) ### Corporate Website Design Copenhagen — Blackbook - From front page to careers page. Blackbook builds corporate websites that create trust – with a CMS your own team can update. [Corporate Websites](https://www.blackbook.dk/en/services/corporate-websites/) ### Web Portal Design & UX — Blackbook - From login environments to self-service. Blackbook designs web portals where structure carries the complexity. [Web Portals](https://www.blackbook.dk/en/services/web-portals/) ### Web Accessibility & WCAG 2.2 Design — Blackbook - Contrast ratios, target sizes and WCAG 2.2 as design decisions – not patches. Blackbook designs accessible websites that pass the audit. [WCAG · Accessibility](https://www.blackbook.dk/en/services/accessibility/) ### UX Agency & Product Design Copenhagen — Blackbook - From user research and UX to a finished design system. Blackbook runs product design end to end – research, flows, UI and testing. [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/) ### Design Systems for Digital Products — Blackbook - From components and tokens to documentation. Blackbook builds design systems that keep products consistent at scale. [Design Systems](https://www.blackbook.dk/en/services/design-systems/) ### Website Redesign Agency Copenhagen — Blackbook - A new design without starting over. Blackbook redesigns websites with respect for what works – content and SEO carried over. [Website Redesign](https://www.blackbook.dk/en/services/website-redesign/) ### Information Architecture Agency Copenhagen — Blackbook - Blackbook puts content in order – information architecture and navigation where users find what they came for. [Information Architecture](https://www.blackbook.dk/en/services/information-architecture/) ### GEO Agency Copenhagen · Generative Engine Optimization — Blackbook - From search results to AI answers. Blackbook optimises websites for ChatGPT, AI Overviews and AI search – with documented results. [GEO · Generative Engine Optimization](https://www.blackbook.dk/en/services/geo/) ### Conversion Rate Optimization Agency Copenhagen — Blackbook - From visit to action. Blackbook optimises flows, forms and checkout with data and testing – design that converts without tricks. [Conversion Rate Optimization](https://www.blackbook.dk/en/services/conversion-optimization/) ### Schema Markup Agency Copenhagen — Blackbook - From loose tags to knowledge graph. Blackbook builds structured data that makes your site machine-readable – JSON-LD, entities and rich results. See how. [Schema · Entity](https://www.blackbook.dk/en/services/schema/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)