--- title: "Website Redesign Agency Copenhagen — Blackbook" description: "A new design without starting over. Blackbook redesigns websites with respect for what works – content and SEO carried over. Let's talk about your redesign." canonical_url: https://www.blackbook.dk/en/services/website-redesign/ md_url: https://www.blackbook.dk/en/services/website-redesign/index.md language: en last_updated: 2026-09-07 --- # Website Redesign Agency Copenhagen — Blackbook A new design without starting over. Blackbook redesigns websites with respect for what works – content and SEO carried over. Let's talk about your redesign. > Alternate (Danish): https://www.blackbook.dk/services/website-redesign/index.md > Provider: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/en/about/) > Provider ID: https://www.blackbook.dk/#organization > Founder ID: https://www.blackbook.dk/#person-jeppe > Topics: Website redesign, Site relaunch, Website refresh > Part of: Blackbook — digital design agency, Copenhagen (https://www.blackbook.dk/en/) > LLM reference: https://www.blackbook.dk/llms.txt > Full reference: https://www.blackbook.dk/llms-full.txt > Markdown sitemap: https://www.blackbook.dk/sitemap.md > Preferred citation URL: https://www.blackbook.dk/en/services/website-redesign/ ## Services — Website Redesign Website redesign that lifts – without losing what works Most websites don't go bad overnight – they slowly fall behind while the company outgrows them. Blackbook does website redesigns that close that gap: a new expression, tighter structure and content brought up to date – without throwing away what already works. We use AI in the analysis and migration – mapping existing pages, rewriting copy and processing imagery – so no content gets lost along the way. ## Build on it – don't start over ### Website redesign that keeps your traffic, content and SEO A redesign is not a new site with the same name. Rankings, inbound links and content represent years of work – they have to come along. So we start by mapping what works: which pages pull visitors, which don't, and where does the site lose people? From there we design the new site on top of that knowledge – with redirects in place, URL structures preserved where it makes sense, and an expression that matches where the company is today instead of when the site was built. ## When is it time? When the design feels older than the company. When mobile is an afterthought. When every update needs a developer. A redesign doesn't have to wait for a crisis – the best ones are made while the site still works. **What we deliver: Website redesign · UX & content audit · New information architecture · Design refresh of existing sites · SEO-safe migration · Redirects & URL strategy · CMS upgrade** ## The same task, whatever the starting point Whether the old site was five or fifteen years old, the task is the same: keep what has value – traffic, content, customers – and replace what holds the site back. The redesign has succeeded when nobody misses the old one. Has your website been outgrown by its design? [Let's talk about your project](https://www.blackbook.dk/en/contact/). ## Selected cases A redesign is judged against what it replaced. Each of these cases took over from a site with traffic, customers and history – and had to feel like a lift from the first click. ### Digital identity and tagline — Lyngby Storcenter - Redesigned Lyngby Storcenter's digital identity, reskinned the website, and created the centre's new tagline "Vi gør os umage". [Lyngby Storcenter — Digital Identity](https://www.blackbook.dk/en/portfolio/lyngbystorcenter/) ### Responsive web design and social media — Rosengårdcentret - Responsive WordPress site for Rosengårdcentret with store directory, YouTube, Instagram and 3D animation videos for social media. [Rosengårdcentret — Webdesign](https://www.blackbook.dk/en/portfolio/rosengaardcentret/) ### Visual identity and marketing — Zenegy Brand - Owned Zenegy's full digital footprint: logo, brand guidelines, app icons, website, Mailchimp templates, PowerPoint and video for social media and fairs. [Zenegy - Brand — Corporate identity](https://www.blackbook.dk/en/portfolio/zenegy/) ### WordPress site and brand identity — Marketsquare - Designed a responsive WordPress site for advertising agency Marketsquare using "design in browser" – landing pages, banners and SEO for Markedsføring.dk. [Marketsquare — Webdesign](https://www.blackbook.dk/en/portfolio/marketsquare/) ### eCommerce redesign of product grid — Pandora - Redesigned Pandora's homepage, navigation and product display – changed grid from 4 to 3 vertical products, significantly increasing jewellery visibility. [Pandora — eCommerce - pitch](https://www.blackbook.dk/en/portfolio/pandora/) ### CSS re-skinning and UX — Dansk Tandforsikring - Re-skinning of Dansk Tandforsikring's WordPress site via CSS – tightened the UX and sourced visual imagery for the brand without touching the structure. [Dansk Tand Forsikring — Re-skinning website](https://www.blackbook.dk/en/portfolio/dansk-tand-forsikring/) ### Responsive web design and video — Integral - Responsive website for communications agency Integral – concept, front end, homepage video and case film production handled from start to finish. [Integral — Corporate website](https://www.blackbook.dk/en/portfolio/integral/) ### One-page Parallax Web Design — Fugmann - Designed and developed a responsive one-page parallax site for electrical company Fugmann – 100-year history, Facebook feed, video and case film. [Fugmann — Corporate website](https://www.blackbook.dk/en/portfolio/fugmann/) ### Corporate Web Design & SEO in Typo3 — Gaggenau - SEO-optimised portal for Gaggenau with exclusive product presentations, showroom overview and news – a digital expression matching the brand's prestige. [Gaggenau — Corporate website](https://www.blackbook.dk/en/portfolio/gaggenau/) ### Mobile-first eCommerce Platform — GoOrganic - Designed a one-page parallax eCommerce platform for GoOrganic's nutritional supplements with a Mobile First approach. [GoOrganic — eCommerce](https://www.blackbook.dk/en/portfolio/goorganic/) ### Viral web portal with cocktail game — Havana Club - Designed a Typo3 portal for Havana Club with a cocktail mixing game, a competition to win a trip to Cuba and photo galleries from nightclub events. [Havana Club — Corporate website](https://www.blackbook.dk/en/portfolio/havana-club/) ### Digital Marketing & Campaign Design — Anthill Agency - Designed newsletter campaigns, campaign website and LinkedIn profile for Anthill Agency – pharma communications agency and subsidiary of Agnitio. [Anthill agency — Markedsføring](https://www.blackbook.dk/en/portfolio/anthill-agency/) ### Banking UX & Landing Page Design — Nets & Ekspres Bank - Banking UX and landing page design for Ekspres Bank and Nets: loan calculator with instant monthly payment and self-service Betalingsservice entry. [Customer onboarding — Landing page / Cover page](https://www.blackbook.dk/en/portfolio/customer-onboarding-banking/) ### Responsive travel universe, pitch — NOVASOL - Responsive web concept for NOVASOL with travel categories like ski, beach and fishing – shifting from a booking engine to an inspiration platform. [NOVASOL — Responsive website - pitch](https://www.blackbook.dk/en/portfolio/novasol/) ### Responsive Portal Redesign, Pitch — Oister - Responsive redesign of Oister's portal – tighter visual direction and a consistent user experience across devices. [Oister — Responsive Webdesign - pitch](https://www.blackbook.dk/en/portfolio/oister/) ### Product Catalogue Design — DanLamp - Designed the product catalogue for DanLamp – Denmark's only manufacturer of incandescent bulbs. Classic craftsmanship with strong photography. [DanLamp — Corporate website](https://www.blackbook.dk/en/portfolio/danlamp/) ## Related services ### Web Design Agency Copenhagen — Blackbook - From information architecture to finished website. Blackbook builds websites that unite brand, user experience and conversion. [Web Design](https://www.blackbook.dk/en/services/webdesign/) ### Corporate Website Design Copenhagen — Blackbook - From front page to careers page. Blackbook builds corporate websites that create trust – with a CMS your own team can update. [Corporate Websites](https://www.blackbook.dk/en/services/corporate-websites/) ### UX Agency & Product Design Copenhagen — Blackbook - From user research and UX to a finished design system. Blackbook runs product design end to end – research, flows, UI and testing. [UX & Product Design](https://www.blackbook.dk/en/services/ux-product-design/) ### SEO Agency Copenhagen — Blackbook - From technical SEO to content optimisation. Blackbook builds websites that rank with structured data, Core Web Vitals and lasting authority. [SEO · Search Engine Optimization](https://www.blackbook.dk/en/services/seo/) ### eCommerce Design Copenhagen — Blackbook - From product presentation to checkout flow. Blackbook designs webshops and retail platforms that convert without compromising the brand. [eCommerce](https://www.blackbook.dk/en/services/ecommerce/) ### Web Accessibility & WCAG 2.2 Design — Blackbook - Contrast ratios, target sizes and WCAG 2.2 as design decisions – not patches. Blackbook designs accessible websites that pass the audit. [WCAG · Accessibility](https://www.blackbook.dk/en/services/accessibility/) ### Branding & Visual Identity Studio Copenhagen — Blackbook - From name and logo to colour, type and digital expression. Blackbook creates branding and visual identities that hold together. [Branding & Visual Identity](https://www.blackbook.dk/en/services/branding/) ### UX Research & Strategy Copenhagen — Blackbook - From user research to scoping. Blackbook delivers research and strategy that gives projects the right foundation from the start. [Research & Scoping](https://www.blackbook.dk/en/services/research-strategy/) ### Information Architecture Agency Copenhagen — Blackbook - Blackbook puts content in order – information architecture and navigation where users find what they came for. [Information Architecture](https://www.blackbook.dk/en/services/information-architecture/) ### GEO Agency Copenhagen · Generative Engine Optimization — Blackbook - From search results to AI answers. Blackbook optimises websites for ChatGPT, AI Overviews and AI search – with documented results. [GEO · Generative Engine Optimization](https://www.blackbook.dk/en/services/geo/) ### Conversion Rate Optimization Agency Copenhagen — Blackbook - From visit to action. Blackbook optimises flows, forms and checkout with data and testing – design that converts without tricks. [Conversion Rate Optimization](https://www.blackbook.dk/en/services/conversion-optimization/) ### Schema Markup Agency Copenhagen — Blackbook - From loose tags to knowledge graph. Blackbook builds structured data that makes your site machine-readable – JSON-LD, entities and rich results. See how. [Schema · Entity](https://www.blackbook.dk/en/services/schema/) ## About Blackbook Blackbook is a Copenhagen digital agency blending creativity and technology across UX, branding, websites and eCommerce. Areas of expertise: - [Apps & Products](https://www.blackbook.dk/en/area/apps-products/index.md) - [Brand & Campaigns](https://www.blackbook.dk/en/area/brand-campaigns/index.md) - [Websites & eCommerce](https://www.blackbook.dk/en/area/websites-ecommerce/index.md) Key figures: - 250+ Digital projects - 150+ Clients - 15+ Fortune 500 - 5+ Top 100 Brands - 25+ Years experience ## Site [Home](https://www.blackbook.dk/en/index.md) [Portfolio](https://www.blackbook.dk/en/portfolio/index.md) [About](https://www.blackbook.dk/en/about/index.md) [Services](https://www.blackbook.dk/en/services/index.md) [Experience](https://www.blackbook.dk/en/experience/index.md) [Recognition](https://www.blackbook.dk/en/awards/index.md) [Contact](https://www.blackbook.dk/en/contact/index.md) [CV](https://www.blackbook.dk/en/cv/index.md) [Journal](https://www.blackbook.dk/en/journal/index.md) Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)