---
title: "Responsivt site og designguideline — Coverwise"
description: "Designede responsivt website og simpelt checkout flow til Coverwise's danske lancering af rejseforsikring."
canonical_url: https://www.blackbook.dk/portfolio/coverwise/
md_url: https://www.blackbook.dk/portfolio/coverwise/index.md
language: da
last_updated: 2026-09-06
---

# Responsivt site og designguideline — Coverwise

Designede responsivt website og simpelt checkout flow til Coverwise's danske lancering af rejseforsikring.

> Alternate (English): https://www.blackbook.dk/en/portfolio/coverwise/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Creuna (2015–2016)
> Topics: Creative Direction, eCommerce, Responsive, SEO · Search Engine Optimization, Service Design, Umbraco, UX & Product Design, Web Design, Firmahjemmesider, Webportaler, Landing Pages, GEO · Generative Engine Optimization, Konverteringsoptimering, Schema · Entity, coverwise ecommerce
> Part of: Blackbook — digitalt designbureau, København (https://www.blackbook.dk/)
> Client: Coverwise
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/portfolio/coverwise/

## eCommerce — Coverwise

Coverwise ønskede at komme ind på det danske rejseforsikrings-marked. Som Digital Art Director designede jeg den nye responsive webside og strukturerede de komplekse forsikringsregler til et simpelt checkout flow, med landingpage, rundt om dette flow. I den forbindelse redesignede jeg også virksomhedens tone og stil, og samlede det i en ny [designguideline ](https://www.blackbook.dk/files/Coverwise-Corporate-Brand-Guidelines-2016.pdf).

**Credit:** Frontend Developer: Jesper Fosgaard, Frontend Developer: Teodor Olof Moquist, System Developer: Bo Petersen, Architect: Ali Razvi, UX: Maria Flintholm PM: Margrethe Karll

## Hvad casen viser

- Billede: Responsive webdesign til rejseforsikring med søgefunktion, bookingflow og tillidssignaler på startsiden
- Billede: Responsive webdesign til rejseforsikringssite med søgefelt, datovælger og grøn call-to-action knap
- Billede: Web design af responsivt forsikringswebsite med datovælger og prisberegningstool til rejseforsikring
- Billede: Service design mockup: rejseforsikring booking-flow med destination-input, datoer og grøn call-to-action knap
- Billede: UX og service design af trin-for-trin informationsflow til rejseforsikring checkout

## Services brugt på casen

- [Creative Direction](https://www.blackbook.dk/services/creative-direction/)
- [eCommerce](https://www.blackbook.dk/services/ecommerce/)
- [Responsive](https://www.blackbook.dk/services/responsive/)
- [SEO · Search Engine Optimization](https://www.blackbook.dk/services/seo/)
- [Service Design](https://www.blackbook.dk/services/service-design/)
- [Umbraco](https://www.blackbook.dk/services/umbraco/)
- [UX & Product Design](https://www.blackbook.dk/services/ux-product-design/)
- [Web Design](https://www.blackbook.dk/services/webdesign/)
- [Firmahjemmesider](https://www.blackbook.dk/services/corporate-websites/)
- [Webportaler](https://www.blackbook.dk/services/web-portals/)
- [Landing Pages](https://www.blackbook.dk/services/landing-pages/)
- [GEO · Generative Engine Optimization](https://www.blackbook.dk/services/geo/)
- [Konverteringsoptimering](https://www.blackbook.dk/services/conversion-optimization/)
- [Schema · Entity](https://www.blackbook.dk/services/schema/)
- [Apps & Products](https://www.blackbook.dk/area/apps-products/)

## Facts

- Rolle: CD / Creative Director hos Creuna (2015–2016)
- Kunde: [Coverwise](https://www.coverwise.com/)

## Om Blackbook

Blackbook forener kreativitet og teknologi – digitale løsninger inden for UX, branding, websites og eCommerce, der løfter din forretning og dine kunder. København.

Ekspertiseområder:

- [Apps & Products](https://www.blackbook.dk/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/area/websites-ecommerce/index.md)

Nøgletal:

- 250+ Digitale projekter
- 150+ Kunder
- 15+ Fortune 500
- 5+ C25
- 25+ Års erfaring

## Site

[Forside](https://www.blackbook.dk/index.md)
[Portfolio](https://www.blackbook.dk/portfolio/index.md)
[Om mig](https://www.blackbook.dk/about/index.md)
[Services](https://www.blackbook.dk/services/index.md)
[Experience](https://www.blackbook.dk/experience/index.md)
[Anerkendelser](https://www.blackbook.dk/awards/index.md)
[Kontakt](https://www.blackbook.dk/contact/index.md)
[CV](https://www.blackbook.dk/cv/index.md)
[Journal](https://www.blackbook.dk/journal/index.md)

Blackbook · Jerichausgade 7 · 1777 København · (+45) 31 10 79 13 · [jeppe@blackbook.dk](mailto:jeppe@blackbook.dk)