---
title: "CSS re-skinning og UX — Dansk Tandforsikring"
description: "Re-skinning af Dansk Tandforsikrings WordPress-site via CSS – strammede UX op og fandt billedsprog til identiteten uden at røre strukturen."
canonical_url: https://www.blackbook.dk/portfolio/dansk-tand-forsikring/
md_url: https://www.blackbook.dk/portfolio/dansk-tand-forsikring/index.md
language: da
last_updated: 2026-08-30
---

# CSS re-skinning og UX — Dansk Tandforsikring

Re-skinning af Dansk Tandforsikrings WordPress-site via CSS – strammede UX op og fandt billedsprog til identiteten uden at røre strukturen.

> Alternate (English): https://www.blackbook.dk/en/portfolio/dansk-tand-forsikring/index.md
> Published by: Blackbook — founded by Jeppe Sloth Carlsen (https://www.blackbook.dk/about/)
> Publisher ID: https://www.blackbook.dk/#organization
> Founder ID: https://www.blackbook.dk/#person-jeppe
> Delivered at: Marketsquare (2016–2019)
> Topics: Creative Direction, eCommerce, Responsive, Web Design, WordPress, Firmahjemmesider, Website Redesign, dansk tand forsikring re-skinning website
> Part of: Blackbook — digitalt designbureau, København (https://www.blackbook.dk/)
> Client: Dansk Tand Forsikring
> LLM reference: https://www.blackbook.dk/llms.txt
> Full reference: https://www.blackbook.dk/llms-full.txt
> Markdown sitemap: https://www.blackbook.dk/sitemap.md
> Preferred citation URL: https://www.blackbook.dk/portfolio/dansk-tand-forsikring/

## Re-skinning website — Dansk Tand Forsikring

Dansk Tandforsikring – owned by Norwegian insurer Gjensidige Forsikring – offers dental insurance to private individuals and businesses across Denmark. 
The brief was a complete re-skinning of the company's existing WordPress site: I tightened up the UX, sourced the visual imagery for the identity, and delivered a fresh look through a full CSS replacement – without touching the underlying structure or functionality. 
The responsive result ensures a consistent experience across devices, supporting a clear product flow from the homepage through the premium calculator to direct policy purchase.

## Hvad casen viser

- Billede: Web UI-design med tightened UX og dansk tandforsikringssite på browservisning
- Billede: UI design af tandforsikeringside med hero-billede, feature list og CTA-knap i moderne layout
- Billede: UI design til Dansk Tandforsikring med tightened UX, visuelt imagery og moderne interface
- Billede: Responsive webdesign med strammede interaktionselementer og identitetsvist billedsprog på forsikringswebsite
- Billede: Web UI design med hero-sektion, feature-liste og prisplaner for tandforsikling
- Billede: UI design af Tandsikring Plus produktside med blå skjorte mand og prisbillede
- Billede: Interaktionsdesign med ikonkort til tandforsikriings informationsside med blå visuelle elementer
- Billede: UI-design med illustreret info-grafik om pengerefusion med kvinde ved laptop
- Billede: FAQ-side med interaktiv design og smilende kvinde, der peger på indhold om tandforsikring
- Billede: Web design for senior dental insurance with cheerful couple imagery and clear call-to-action buttons
- Billede: Creative direction: tandlæge i hvid kittel på Dansk Tandforsikrings re-skinned website
- Billede: Web design for erhvervsforsikring med strammede UX og visuelt identitetssprog

## Services brugt på casen

- [Creative Direction](https://www.blackbook.dk/services/creative-direction/)
- [eCommerce](https://www.blackbook.dk/services/ecommerce/)
- [Responsive](https://www.blackbook.dk/services/responsive/)
- [Web Design](https://www.blackbook.dk/services/webdesign/)
- [WordPress](https://www.blackbook.dk/services/wordpress/)
- [Firmahjemmesider](https://www.blackbook.dk/services/corporate-websites/)
- [Website Redesign](https://www.blackbook.dk/services/website-redesign/)
- [Websites & eCommerce](https://www.blackbook.dk/area/websites-ecommerce/)

## Facts

- Rolle: AD / Senior Digital Art Director hos Marketsquare (2016–2019)
- Kunde: [Dansk Tand Forsikring](https://dansktandforsikring.dk/)

## Om Blackbook

Blackbook forener kreativitet og teknologi og skaber digitale løsninger inden for UX, branding, websites og eCommerce.

Ekspertiseområder:

- [Apps & Products](https://www.blackbook.dk/area/apps-products/index.md)
- [Brand & Campaigns](https://www.blackbook.dk/area/brand-campaigns/index.md)
- [Websites & eCommerce](https://www.blackbook.dk/area/websites-ecommerce/index.md)

Nøgletal:

- 250+ Digitale projekter
- 150+ Kunder
- 15+ Fortune 500
- 5+ C25
- 25+ Års erfaring

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