Xarelto

Bayer HealthCare

As Digital Art Director, I designed iPad-based eDetailers for Bayer's top blockbuster product Xarelto, which accounts for approximately one quarter of the group's €40 billion revenue. Drawing on medical papers and clinical trial results, I visualised the product's mechanism of action through interactive infographics, graphs, and illustrations used to educate physicians on the product. I also designed and developed personalised portals and risk calculators for iOS and Android, for use by healthcare professionals.