Everything it takes.

Services that cover the whole task – from strategy to launched work. Strategic design and technology creating impactful brands, websites and digital experiences. Pick a service and see the cases it has delivered.

Strategy & Advisory

AI Strategy

AI strategy & advisory – from idea to confident decision. From AI hype to roadmap. Blackbook advises on where AI creates real value – use cases, priorities and the path from pilot to product.

Research & Scoping

Research and strategy that give projects the right foundation. From user research to scoping. Blackbook delivers research and strategy that gives projects the right foundation from the start.

Information Architecture

Information architecture that puts content in order. Blackbook puts content in order – information architecture and navigation where users find what they came for.

Conversion Rate Optimization

More conversions – same traffic. From visit to action. Blackbook optimises flows, forms and checkout with data and testing – design that converts without tricks.

Design & Identity

Creative Direction

Creative direction that unites brand, campaign and idea in one bold expression. From concept and campaign design to visual identity. Blackbook delivers creative direction for brands that want more than expected.

Branding & Visual Identity

Branding for the most ambitious brands. From name and logo to colour, type and digital expression. Blackbook creates branding and visual identities that hold together.

Brand Activation

Brand activation – from message to action. From exposure to interaction. Blackbook develops brand activation: competitions, retail, events and congress stands.

Data Visualization

Data visualization that turns numbers into decisions. From dashboards to real-time data. Blackbook designs data visualization where numbers become decisions.

Design Systems

Design systems that keep products consistent at scale. From components and tokens to documentation. Blackbook builds design systems that keep products consistent at scale.

Websites & Platforms

Web Design

Websites with your brand in focus. From information architecture to finished website. Blackbook builds websites that unite brand, user experience and conversion.

Web Portals

Web portals that make the complex simple. From login environments to self-service. Blackbook designs web portals where structure carries the complexity.

eCommerce

Webshops that convert without compromise. From product presentation to checkout flow. Blackbook designs webshops and retail platforms that convert without compromising the brand.

Campaign Sites

Campaign sites that hit immediately. From microsites to digital brand experiences. Blackbook designs campaign sites that hit immediately and stick.

Landing Pages

Landing pages with one message and one goal. From campaign page to product page. Blackbook designs landing pages with one message and one goal that convert, not distract.

Website Redesign

Website redesign that lifts – without losing what works. A new design without starting over. Blackbook redesigns websites with respect for what works – content and SEO carried over.

Corporate Websites

Corporate websites that build trust from the first click. From front page to careers page. Blackbook builds corporate websites that create trust – with a CMS your own team can update.

SaaS & Software

Software & SaaS Design

Software with the user at the centre. From complex interfaces to intuitive workflows. Blackbook designs software that makes advanced functionality accessible.

UX & Product Design

Product design for complex digital products. From user research and UX to a finished design system. Blackbook runs product design end to end – research, flows, UI and testing.

Service Design

Services that hold together across touchpoints. From customer journey to service blueprint. Blackbook designs services that hold together across touchpoints, systems and channels.

Apps

Apps people come back to. From idea to App Store. Blackbook designs customer-facing apps for iOS, Android and web – AI-driven features and flows for daily use.

Content & Campaigns

Digital Advertising

Display ads that convert. We design and produce HTML5 display ads that convert. Rich media, dynamic formats and AI-driven format variation for retail, pharma and eCommerce.

Social Media & Content

Content that stops the scroll. From campaign design to content templates. Blackbook creates social media content that stops the scroll and builds the brand.

Motion & Video

Motion and video that make the message stick. From commercials to UI animation. Blackbook delivers video production and motion design that makes the message stick.

Email Marketing

Newsletters that get opened – and clicked. We design newsletters and automated email flows that convert. Modular templates, A/B testing and AI personalisation for eCommerce, B2B and SaaS.

Engagement & Sales

Presentations & Sales

Presentations that drive decisions. From pitch decks to sales kits. Blackbook designs presentations that communicate complex content clearly and drive decisions.

Gamification

Gamification that motivates and retains. From point systems to engagement loops. Blackbook designs gamification that motivates, engages and retains users.

eDetailer

eDetailers that bring heavy content to life. From interactive presentations to global master templates. Blackbook designs eDetailers for pharma and MedTech.

eLearning

E-learning people actually complete. From course modules to interactive exercises. Blackbook designs e-learning people complete – not just click through.

Print & Outdoor

Print & Editorial

Print with editorial quality and brand consistency. We design newspaper ads, magazine layouts and editorial material for luxury, retail and culture. AI-assisted layout that maintains creative quality.

Out-of-Home

Out-of-home that cuts through the cityscape. From billboards to large format. Blackbook designs outdoor advertising that cuts through the cityscape in a split second.

Exhibition & Events

Exhibitions and events that engage. From stand concepts to digital activations. Blackbook designs exhibition and event experiences that engage and inform.

AI & Technology

AI Experiences

AI experiences that solve real problems. From conversational interfaces to AI-driven workflows. Blackbook designs and builds AI products that solve real problems.

Machine learning

User experiences that get smarter over time. From pattern recognition to personalisation. Blackbook designs user experiences that leverage machine learning to get smarter over time.

Schema · Entity

Become an entity, not just a website. From loose tags to knowledge graph. Blackbook builds structured data that makes your site machine-readable – JSON-LD, entities and rich results. See how.

Search & Accessibility

LLMO · Large Language Model Optimization

Become part of what AI knows. Blackbook makes websites readable to AI models with llms.txt, markdown twins and knowledge graphs – proven on live site.

SEO · Search Engine Optimization

SEO that builds lasting visibility. From technical SEO to content optimisation. Blackbook builds websites that rank with structured data, Core Web Vitals and lasting authority.

GEO · Generative Engine Optimization

Visibility when the AI answers. From search results to AI answers. Blackbook optimises websites for ChatGPT, AI Overviews and AI search – with documented results.

WCAG · Accessibility

Accessible design that passes the WCAG audit. Contrast ratios, target sizes and WCAG 2.2 as design decisions – not patches. Blackbook designs accessible websites that pass the audit.

Industries & Specialisms

FinTech

Fintech design with trust built in. From payment platforms to compliance flows. Blackbook designs fintech products where trust and regulation are built into the design.

Pharma & MedTech

Pharma & medtech design with compliance built in. From eDetailers to HCP portals. Blackbook designs digital solutions for pharma and MedTech with 13+ years of compliance-driven design.

Luxury Brands

Luxury brand design finished like the product. From iconic design heritage to digital present. Blackbook designs digital experiences for luxury brands where detail carries the experience.

B2B

B2B digital agency – complex products, clear design. Digital agency specialised in B2B. Websites, platforms and sales tools for companies with complex products and long sales cycles.

B2C

B2C digital agency – design that creates desire and removes friction. Digital agency specialised in B2C. Websites, campaigns and eCommerce for brands selling directly to consumers.

Public Sector

Public sector digital agency – design that serves everyone. Digital agency experienced in the public sector. Accessible websites, portals and self-service – WCAG compliance built in.

250+

Digital projects

150+

Clients

15+

Fortune 500

Top 100 Brands

25+

Years experience

Blackbook · Jerichausgade 7 · 1777 Copenhagen · (+45) 31 10 79 13 · jeppe@blackbook.dk