Blackbook optimises websites to be found and cited by AI – ChatGPT, Google AI Overviews, Perplexity and the search engines that increasingly answer instead of linking. We work with structured data, entities and machine-readable content, so your site is the source when the AI phrases the answer.
When the AI answers, it should cite you
Generative Engine Optimization – visibility in AI search and LLM answers
Classic SEO is about ranking on a list. GEO is about being chosen as the source when there no longer is a list – when the answer is generated and only two or three sources are mentioned. That demands something different from your site: clear entities, consistent facts across the web, a Schema.org graph connecting company, services and content, and copy written so machines can lift it out and cite it correctly.
We use our own site as a laboratory: Blackbook.dk currently appears in more than 100 AI Overview and AI Mode results on Google. The method behind it – llms.txt, structured data, entity work and content architecture – is the same one we apply for clients.
Built on the technical foundation, not on top of it
GEO only works when the foundation is right: fast code, correct heading hierarchy, crawlable content. That is why our GEO work is inseparable from SEO, information architecture and development – one discipline with two audiences: the search engine and the language model.
What we deliver: GEO audit · Schema.org knowledge graph · llms.txt & machine-readable content · Entity & NAP consistency · AI visibility monitoring · Content structured for citation
For companies that want to be found when search becomes answers
AI search moves the traffic before the click. The brands that are sources today own the visibility tomorrow – and most of your competitors have not started yet.
Is your site visible when the AI answers? Let's talk about your AI visibility.