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Yellow building corner at night with sign "Bistro Sorte Hest Cafe Restaurant & Vinbar" — branding, identity design and visual profile for restaurant

Visuel identitetBistro Sorte Hest

In my capacity as CEO and Art Director, I designed the visual identity for Bistro Sorte Hest. Bistro Sorte Hest is a French bistro located in the atmospheric, historic Sorte Hest building in Vesterbro. The menu features traditional French cuisine served in an informal, light, and Nordic atmosphere within the old industrial bakery. For the business, I designed not only the logo and interior, but also a WordPress website with table reservations, menus, business cards, vouchers, and content films and images for social media. The restaurant was a great success and quickly filled with happy guests.

Facebook.com/BistroSorteHest

Bistro Sorte Hest

Creative direction of French bistro storefront with yellow facade lighting, illuminated entrance and signage at night

Restaurant & Bar

Modern bar interior featuring sleek black counter, padded seating and neon signage in minimalist French bistro design

Restaurant & Bar Branding

Brand identity system showcasing logo, printed collateral, responsive web design, and mobile interface for French bistro

Bar & Interior Design

Interior design showcasing French bistro bar counter with illuminated signage and contemporary pendant lighting

Business Card Design

Business card design featuring black background, white logo and purple florals for French bistro

Architecture Photo

Architecture photography of ochre entrance passage with mailboxes and courtyard view, showcasing interior design direction

Menu Design for the Restaurant

Menu design featuring black, white and red color palette with sophisticated typography for a French bistro

Food Photography for Social Media

Food photography captures elegant lemon cheese dessert with chocolate shards and meringue for bistro social content

Easter — Social Media Post

Social media campaign featuring three ornamental Easter eggs with gold patterns on red background and circular bistro branding

Food Photography for Social Media

Product photography styling salmon terrine with herb garnish, microgreens and beetroot on minimalist white plate

Christmas — Social Media Post

Motion design Christmas campaign featuring illustrated workout exercises reimagined as wine openers

Food Photography for Social Media

Plated lamb rack photography showcasing seared meat, bone garnish and microgreens for fine dining social content

Merry Christmas — Social Media Post

Social media typography post. Red Christmas greeting featuring "Joyeux Noël" script lettering and bistro branding for festive campaign

Social Media Post

Culinary photography showcasing plated dish with caramelized butter, crispy bread and microgreens for French bistro social content

Valentine's Day — Social Media Post

Valentine's Day social media graphic featuring red background, white fork, and bistro branding

Scaffold Advertisement

Out-of-home advertisement featuring red banner typography for French bistro amid urban architecture

Food Review in Berlingske

Art direction and content strategy for French bistro: Berlingske newspaper feature with food review and visual identity

Food Review in Politiken

Integrated marketing campaign featuring food review in Politiken Torsdag with professional restaurant photography
Cross-stitch embroidery featuring "Bistro Sorte Hest" text with reindeer and snowflake patterns for festive brand identity
Video Marketing
Målrettede facebook video reklamer
Interior design of professional kitchen featuring stainless steel appliances, induction cooktops and storage solutions
ClientBistro Sorte Hest
TypeVisuel identitet
ByJeppe Sloth Carlsen
TitleCEO / Business Owner
AtBistro Sorte Hest
Year2016–18