Banking
Landing pages in banking succeed or fail on clarity. For Ekspres Bank we designed a landing page built around a loan calculator: choose amount and term, see the expected monthly payment instantly, and start the application – all in three simple steps.
For Nets we designed the landing page for Betalingsservice agreements – a straightforward, self-service entry point where customers can view and change their direct debit agreements before continuing into the bank portal. The work was later extended to Leverandørservice, the business counterpart to Betalingsservice, giving companies the same simple entry point.
Across both, the customer journey was mapped end to end and every touchpoint optimised for conversion and usability.
Credit: Frontend: Jesper Fosgaard, Frontend: Bo Petersen
