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Brand identity and retail design — Rosengårdcentret shopping center at dusk with illuminated red logo tower

WebdesignRosengårdcentret

Rosengårdcentret wanted a modern website for branding the centre and its many retail stores. For this, I designed and developed a new responsive website in an unconventional design. The website, optimised for desktop, tablet, and mobile, contains information about the centre, a store directory, and numerous articles that not only provide users with engaging content around fashion, design, and food, but also benefit the site's SEO quality. The website also pulls in videos from YouTube and displays the centre's Instagram images. In addition to the website, I produce web banners and short 3D animation videos for social media platforms such as Facebook and Instagram.

Responsive webdesign

Design and setup in Wordpress

Responsive web design across devices showcasing store directory, Instagram feed integration and YouTube videos

Landing Page

Web UI design showcasing luxury collections, store hours and navigation directory
Facebook cover video

SEO Overview

SEO strategy visualization showing site hierarchy with shops, articles, pages and events mapped to search optimization strength
Creative Direction: Christmas campaign featuring mother and child in warm, festive aesthetic for shopping center
Mobile interface design showcasing Rosengårdcentret's responsive WordPress site with integrated Instagram feed and social media content
Liv & Stil articles

Design and setup in Wordpress

Lifestyle category interface featuring curated content, seasonal campaigns and designer gift collections

Articles Design

Article section UI design showcasing image layouts, copy and product directory on laptop display
Article design featuring art direction and motion graphics for a campaign exploring makeup trends across a century of beauty history
Article design showcasing comfort-focused fashion styling with blazer and striped blouse for shopping campaign
Article design featuring festive typography and ornamental baubles in minimalist holiday aesthetic
Article design for chocolate story featuring product photography, typography and integrated Instagram feed showcasing retailer offerings
Article design for Christmas campaign featuring warm typography, product styling and shopping content

Store Overview & Instagram Feed

Store directory interface with integrated Instagram feed for shopping center website
Social content integration showcasing shopping center stores with curated Instagram feed and lifestyle imagery

Vector Floor Plan

Interactive vector floor plan with color-coded retail stores and numbered units for shopping center navigation

2017

Digital directory interface displaying color-coded store locations and mall navigation
Magazine cover design featuring layered typography and editorial styling for shopping center promotion
Digital Abribus

Newsletter Template

Email marketing template featuring fashion article, promotional banners and product offers
UI design for shopping center site displaying store directory, event listings and promotional campaigns
ClientRosengårdcentret
TypeWebdesign
ByJeppe Sloth Carlsen
TitleAD / Senior Digital Art Director
AtMarketsquare
Year2016–19