Optician chain Thiele — Royal Warrant Holder and Denmark's oldest optician chain — wanted to put the user experience at the heart of a new, modern webshop serving the chain's customers. I designed the landing page so customers had multiple entry points for finding the perfect frame, browsing by gender, brand, or style. Strong emphasis was also placed on online vision test booking, which is the primary driver of new customers. The website was designed in a responsive layout to drive additional sales and build loyalty across platforms.
