Closed loop marketing (CLM) company Agnitio wanted an analytics tool that could visualise how the various eDetailers on their platform were performing. For this, I designed the user interface along with a custom icon font, for the web and iPad-based software. Pharmaceutical companies using the CLM platform can now track their sales representatives and the presentations they deliver. The extensive filtering options make it possible to sort by everything from geography to subject matter, and thereby monitor whether business objectives are being met. The design of the CLM software can be found here.
Credit: Business Analysis: Daniel Andersen
