Berlingske Media — one of Denmark's largest media groups — wanted a unified advertising portal giving advertisers a single, user-friendly entry point to all of the group's titles: Berlingske, B.T., Weekendavisen and MetroExpress MX.
The brief was to design a new navigation structure and interface that made it easy to navigate across very different media and audiences. The result was a modern and clear interface guiding advertisers logically from title to format to booking — without the editorial complexity behind the scenes compromising the user experience.
