Closed loop marketingAgnitio - iPlanner

Agnitio, specialising in closed loop marketing software (CLM), wanted a redesign of their CLM platform. For this, I designed a new interface for the popular software, primarily used for marketing of pharmaceutical products. As part of the comprehensive user experience design, I added extensive new functionality to the product, such as a calendar feature, Near Me — a geographic lookup and dashboard — as well as an iTunes-like coverflow view of selected eDetailers. The performance of the displayed HTML5 presentations is tracked via the underlying analytics software. See the design of the analytics software here.