For 16 years, Svend Gunbak ran one of the most influential PR agencies in Denmark — with clients including Mærsk and a network reaching deep into Christiansborg across party lines. When he decided to close the PR agency and transform the business into a full consultancy focused on politics, lobbying, and strategic communications, it called for a digital presence that matched the new ambition. I handled the entire process from scoping and budget to the finished site: creative direction, UX, web design, and WordPress implementation. The expression needed to be precise — authoritative and clean, free of agency language, aimed at an audience of CEOs, board chairs, and institutional representatives. The architecture reflected the consultancy's structure.
