Novo Nordisk was preparing to launch a faster-acting insulin variant and needed a comprehensive strategy and marketing pitch for the product launch. I developed a fully integrated campaign concept spanning a wide range of touchpoints: a branded landing page with both branded and unbranded content tracks, an iPad-based eDetailer with integrated follow-up email to physicians, a trade show tabloid for conferences and events, newsletter, event mobile page, banners, and an overarching SEO strategy. The pitch demonstrated how all elements worked together as a single cohesive launch journey — from initial awareness through to post-meeting follow-up with the physician.
