Novo Nordisk needed an iPad-based eDetailer — an interactive sales tool — showcasing the benefits of the exclusive haemophilia medication NovoSeven, manufactured in Switzerland. I designed the eDetailer as a combination of physician guidance on the treatment of haemophilia and tracking of physician attitudes toward the product. The eDetailer contains interactive HTML5 slides, video clips, and patient materials.
Credit: PM: Hellen Marguerite Juul, Account Manager: Marianne Kryhlmand
