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Man in denim jacket on street looking at smartphone — branding, identity design and digital marketing for Zenegy

Corporate identity Zenegy - Brand

Beyond the product, I owned Zenegy's complete digital footprint. I established and executed the company's full visual identity — from logo and brand guidelines to app icons across all four modules: People, Expense, Numbers, and Accounts. In parallel, I designed all marketing and sales materials: website and onboarding flow, Mailchimp and system email templates, PowerPoint template, invoice layout, business cards, email signatures, rollups, brochures, and App Store branding for both iOS and Android. For social media and trade events, I produced video content and campaign materials, ensuring a consistent brand presence across every channel and touchpoint.

My role

Creative Direction Digital Advertising Brochures FinTech Email Marketing Responsive Presentations & Sales Social & Content Motion & Video Web Design

Web design mockup displaying Zenegy's responsive website with gradient interface and mobile app screens on laptop

Mobile application design showcasing fintech transaction history and map navigation interface

App interface design displaying Zenegy Expense Face ID login screen with neon branding on iPhone

Interaction design of smartwatch notification card displaying Zenegy People app with custom typography

Color palette showing 12 vibrant hues from Zenegy's corporate visual identity system

Social media motion graphic featuring vibrant gradient particles for fintech payroll platform

Motion design for Zenegy People payroll and HR module featuring neon pink gradient aesthetic

People — Expense — Numbers — Accounts

Dashboard interface displaying user profiles, expense tracking, financial metrics and account management

Dashboard interface displaying expense tracking, receipts and transaction overview in Zenegy

Dashboard interface displaying financial metrics with color-coded columns and detailed expense tracking

Accounting dashboard displaying account details and transaction data with clean, organized interface design

Fintech UI design showcasing digital account interface and payment solutions across multiple screens

Website 2.0

UI design of Zenegy website homepage showcasing fintech platform with corporate branding

SOME Video - Cant slow down

SOME Video - Christmas greetings / MileageBook

SOME Video - Features

Website 1.0 & Onboarding

Onboarding interface design displayed across smartphone mockups showcasing fintech app signup flow and account dashboard

Mailchimp Template

Email template design showcasing responsive layout for fintech app across mobile and desktop devices

System Mail Template

Email template design featuring Danish interface for password reset notification with blue call-to-action button

App Store Branding

Product icon and App Store screenshot design for Zenegy HR application

App Store branding showcasing interactive interface design for Zenegy's mobile app login screens in blue, white, and purple

Brochure design showcasing Zenegy's corporate visual identity with smartphone displaying app interface and purple gradient aesthetic

Product Chart — PowerPoint Template — Product Overview

PowerPoint template featuring Venn diagram visualization of three interconnected financial product modules with overlapping capabilities and features

The New Vacation Law — PowerPoint Template

Presentation template displaying vacation request overview with status indicators and day calculations in clean interface

App Icons

Icon design featuring geometric Z-symbol in pink and black for fintech application identity

Geometric app icon featuring stylized Z letterform in purple for Zenegy expense management

Interface design for Zenegy accounts app featuring stylized Z logotype on dark background

Future — PowerPoint Template — Unicorn

Presentation template featuring purple cosmic universe backdrop with geometric unicorn motif for corporate branding

Custom icones

Custom Icons — PowerPoint Template, Software & Handouts

Custom icon set for Zenegy PowerPoint template featuring UI elements across finance, productivity, and wellness categories

Custom Icons — PowerPoint Template, Software & Handouts

Design system featuring 24 custom icons for financial software presentations and marketing collateral

Custom Icons Dark Theme — PowerPoint Template, Software & Handouts

Dark theme icon set for Zenegy's PowerPoint template featuring 28 symbols designed for presentations and sales materials

Invoice Design

Invoice template featuring modern layout, color palette and typography for Zenegy FinTech platform

Security — Images for Social Media Articles

Illustration of security review with bulb-shaped icon filled with gears – motion design for article on yearly penetration testing and vulnerability assessment

Integrations — Images for Social Media Articles

Integration design showing Microsoft Outlook and Google Calendar icons for fintech application

SOME Video - Events

Support — PowerPoint Template

Presentation template featuring cyberpunk-inspired visual design, character illustration and 5-star Trustpilot rating

Images for Social Media Posts

Motion design illustration showing stacked documents with globe-gear icon and refresh cycle for social posts

$Three green checkmarks with fraction and plus symbols in advertising creative for social media campaigns$

Social media graphic displaying calendar date for Friday, December 27th at 10:00

Social Media Advertising — Facebook Carousel 1

Facebook advertising creative featuring minimalist hand-holding-person icon as part of Zenegy's visual identity system

Social advertising carousel showcasing three-step setup flow: company registration, employee management, and payroll administration

Neon-gradient call-to-action button for social media advertising with pink-to-cyan color fade

Thumbs-up icon displayed on blue circular background for social media advertising carousel

Social Media Advertising — Facebook Carousel 2

Financial app interface displaying transaction records with amounts and dates in clean layout

Promotional advertising: figure in conical hat under neon lighting showcases Zenegy with five-star Trustpilot review

Mobile app interface displaying route planning map with project details and location markers in contemporary layout

Social media advertising: Facebook like-icon in blue design for fintech branding

Social Media Advertising — Facebook Carousel 3

Mobile app interface displaying fintech account overview with transaction details and status indicators on vibrant background

Promotional mobile interface displaying transaction list with financial app branding and status indicators

Social media advertising showcasing Zenegy pricing offer of 20kr per active employee monthly

Fintech social advertising featuring thumbs-up engagement icon for campaign promotion

Social Media Advertising — Facebook Carousel 4

Summer vacation social media ad featuring beach umbrella and deck chairs in monochrome pink aesthetic

Twelve country flags displayed as circular icons for social media advertising campaign

Stylized figure icon in white line art on black background for Zenegy branding

Motion advertising asset featuring vibrant blue, purple and cyan powder explosion on black for fintech social

Social media advertising featuring blue circle with white thumbs-up icon

Social Media Advertising — Facebook Carousel 5

Social media advertising visuals displaying Zenegy app across multiple iPhone screens with maps, transactions, and dark interface design

Calendar icon in pink and blue for Zenegy social media advertising campaign

Social media ad design: three green checkmarks with division and plus symbols in promotional composition

Social media ad featuring white thumbs-up icon on blue circular background for fintech branding

Platform Presentation

SOME Video - Zenegy 2.0

SOME Video - Year 3000 Before zenegy

One More Thing — PowerPoint Template Images

Presentation template featuring vibrant magenta lips with colorful artistic elements for corporate communications

Ignite — PowerPoint Template — Zenegy 2.0

Presentation template featuring rocket launch imagery in magenta and blue tones for Zenegy 2.0

Sales Strategy — PowerPoint Template — Hockey Stick

Presentation template featuring hockey stick chart with skate and equipment on dark background

Zenegy - Google banners-pack in 4 formats - 30 sec. (Refresh page to view again)

Leaderboard

Half-Page Ad

Inline Rectangle

Wide Skyscraper

Related work

Zenegy - Framework

Zenegy - Framework

Design UI / UX

Danske Bank

Danske Bank

White-Label Solution

ClientZenegy

TypeCorporate identity

ByJeppe Sloth Carlsen

TitleHead of UX, UI & Design / Product Manager

AtZenegy ApS

Year2019–25

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