Blackbook builds eDetailers and eLearning that make busy doctors stay. We design interactive presentations and educational journeys that engage healthcare professionals with product knowledge and clinical evidence — in a format that respects their time and expertise.
AI is part of our eDetailer production — from tailored content sequencing based on HCP profile to automated generation of localisation versions from global masters.
Time is the scarcest resource
eDetailers and eLearning for pharma and MedTech
A doctor has five minutes. That is not a pitch problem — it is a design problem. An eDetailer that forces its way through 40 slides loses its audience after three. We design journeys that capture attention early, let the user control the pace and deliver the message in the order that makes sense to them.
Interactive elements — quizzes, clinical data visualisations, navigable journeys — are not decoration. They are what turns a presentation from a monologue into a dialogue.
From global master to local market
Most eDetailers live across markets and languages. We design global master journeys and template systems that can be localised quickly and consistently — with compliance preserved in every version. Localisation kits and modular architecture ensure the adaptation is efficient, not a reinvention.
We have experience with CLM platforms like Veeva and Pitcher and know how to design for the technical constraints and possibilities they offer.
What we deliver: eDetailers · Interactive presentations · eLearning modules · Global master templates · Localisation kits · Clinical data visualisation · Quizzes & interactions · CLM design (Veeva/Pitcher) · Conference materials
For pharma that wants to reach the doctor — not just mention the product
We work with pharma and MedTech companies that want more than a PDF on an iPad. Clients like Bayer, Novo Nordisk, Merck, Eli Lilly and Ferring have used us for eDetailers, conference presentations and interactive learning journeys that actually get used.
If you need an eDetailer or eLearning journey that engages, let's talk about your project.
